Innovation and behavioural science

If you work in innovation — whether in product development or service design

The IKEA Effect

The IKEA effect describes how putting personal effort into something, in this case the construction of your furniture, can increase your perceived value of the item.

Behavioural science in the design process

You know you need help with that change programme, but you’re not sure how you can use behavioural science in your design process. Read on…