Changing behaviour
Innovation and behavioural science
If you work in innovation — whether in product development or service design
Changing behaviour
The IKEA Effect
The IKEA effect describes how putting personal effort into something, in this case the construction of your furniture, can increase your perceived value of the item.
Changing behaviour
Behavioural science in the design process
You know you need help with that change programme, but you’re not sure how you can use behavioural science in your design process. Read on…