Thoughts, opinions and original research from the BAD Team


Changing behaviour

Time to change… 

Why do we behave the way we do? It can be hard to change our less desirable behaviours when they are highly ingrained and have become habits we perform automatically without thinking.

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conceptual image of AI
Best Practice

Do androids dream?

Love it or loathe it, AI technologies already interact with many aspects of our lives. So what have we learned about attitudes towards AI?

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profile picture of Laura Ansloos, with text, Bad welcomes Laura.

BAD welcomes Laura Ansloos as Head of Growth

Brighton based, independent behaviour design agency, BestAtDigital, today welcomes a new member to the BAD family. Accomplished workplace behaviour change expert, Laura Ansloos joins the company as Head of Growth. BAD tackles familiar challenges for organisations with a fresh approach that operates at the intersection of behavioural science, design and

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woman sat on yoga ball, stecthing, sat behind a desk set up with multiple screens
Best Practice

Combatting virtual meeting fatigue

Since the pandemic, virtual meeting fatigue has become a real thing, as the number of virtual meetings has increased significantly with the shift to remote or hybrid work.

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abstract image of neuro connections representing thoughts and system thinking
Behavioural science principles

System 1 and System 2 Thinking

The notion of System 1 and System 2 thinking has been a cornerstone of the literature and theory on decision making since its development.

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Excellence in Compliance Awards logo

BAD celebrates Amex GBT being awarded Compliance Program of the Year

Best at Digital is delighted that Amex GBT have been recognised for its outstanding work on compliance, being awarded Compliance Program of the Year at this year’s Excellence in Compliance Awards. A well deserved win It’s a well-deserved win, as Amex GBT has continued to evolve and enhance its compliance

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