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Global Healthcare Solutions provider

Nissan Europe

Abcam

At BAD, we build custom digital experiences to train and change entrenched behaviours, unlocking potential, upskilling employees and fostering growth. We do digital so you can do you!

About us
Behavioural science
Behaviour Change

About us
Behavioural science
Behaviour Change

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Privacy policy
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Terms and conditions

close up of design team at table designing digital interactions, with abstract digital screens above

Changing behaviour

Behavioural science in the design process

You know you need help with that change programme, but you’re not sure how you can use behavioural science in your design process. Read on…

Innovation and behavioural science

If you work in innovation — whether in product development or service design

The IKEA Effect

The IKEA effect describes how putting personal effort into something, in this case the construction of your furniture, can increase your perceived value of the item.