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Our mission is simple: changing behaviour to change lives.
For too long, organisations have been trying to bring about positive change in the workplace without the right behavioural insights or evidence-based tools. Recognising this gap, BAD has invested heavily in behavioural science, design and technology. We're leading the revolution in helping organisations to bring about more meaningful and measurable change where it matters most - the day-to-day actions of their people.
Our big BAD legacy is built on 20 years of generating impact on employee behaviour across communication, learning, HR tech and behavioural science. Our rock-solid client relationships are proof of that. Now we are changing lives through our groundbreaking system of products and services that can be unleashed in parts or as a whole to spark real and sustainable organisational change.
We’ve worked with some of the best enterprises in the world to embed positive behaviour changes. Take a look at some examples of our BAD practice.
Employee behavioural analysis and intervention strategy
Our behavioural science consultants will help define your business problem and the behaviours you want to see. We’ll then uncover the behavioural barriers, reframe the problem through a behavioural science lens and identify the best strategies to resolve the problem based on evidence and insight.
Creative intervention design
Work with our behavioural strategists and creative studio to develop targeted solutions informed by behavioural science. Interventions focus on influencing and changing behaviour at an individual and organisational level.
Sustained employee experiences and behaviours via digital products
Changing behaviour takes time and ongoing reinforcement. Our experience platform, XP, provides the backbone to organisational behaviour change, catering for business communication, intervention promotion, boosting behaviour and ongoing measurement of employees’ intent to change.
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We'd love to explore the potential for behavioural science to inspire positive change within your organisation.
We believe in sharing. Working with some of the world’s largest organisations has given us valuable experience in behavioural risk and making change. We are sharing our insights, ideas and research to help others avoid common pitfalls and make smarter, more confident decisions.
Check out our latest insights, ideas and research.
