Insights

BAD insights

We believe in sharing. Working with some of the world’s largest organisations has given us valuable experience in behavioural risk and making change. We are sharing our insights, ideas and research to help others avoid common pitfalls and make smarter, more confident decisions.

Check out our latest insights, ideas and research.

Whatever happened to augmented reality (AR)?

Richenda Sabine

AR is evolving across industries, showing promise in areas like retail, healthcare, and education, though it's not yet mainstream. With ongoing innovation and investment, its future looks increasingly impactful.

April 23, 2025

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Can career conversations really make a difference?

Laura Ansloos

Managers play a key role in career development by having meaningful conversations that address individual needs. Behavioural science can help create fairer, more effective talent development strategies.

April 9, 2025

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Overconfidence: Asset or Liability?

Richenda Sabine

Overconfidence, often called "the mother of all biases," can cloud judgment and impact decision-making. To overcome it, we need accurate self-assessment, humility, and critical thinking.

April 9, 2025

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BeSci or BS? Myth busting Myers Briggs

Elaine Gallagher

Behavioural science is becoming more widespread, but it can be hard to tell which tools are effective. In our myth-busting series, we’ll help you separate real science from pseudoscience. First, we’ll examine the Myers-Briggs Type Indicator (MBTI), a popular personality test used in businesses.

February 25, 2025

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Is inclusion the missing link in career mobility?

Laura Ansloos

As talent retention becomes more crucial, companies are focusing on career mobility. Understanding employees through behavioural personas can help create more inclusive and effective career development strategies.

February 11, 2025

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Cutting the curb: how accessibility improves UX for all

Chris Limb

Accessible design isn’t a restriction at all. It benefits all users, whether they have disabilities or not, by providing a more intuitive, faster, and engaging experience.

January 23, 2025

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Is video really the answer?

Alex Kristal

Video tutorials can boost confidence, but research shows they often lead to overestimating our abilities. To counter this, it's essential to pair video learning with hands-on practice for a more realistic assessment of skills.

January 20, 2025

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Ask questions, build trust

Alex Kristal

Starting to work with a client is all about building up that trust. But as our Behavioural Designer Alex Kristal describes here, that often means not being afraid to cause a bit of friction and to ask difficult questions.

November 29, 2024

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Understanding the psychology of change management

Richenda Sabine

Change management is as much about managing people as it is about managing processes. In this blog, we look at how to understand the psychology behind behaviour change and applying practical strategies in the workplace.

November 6, 2024

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BAD vibes

Grab a cuppa and join us on the sofa for our BAD vibes series, where we're having a chat with some awesome people on some hot topics.

BAD Vibes #1: Talking employee experience with Ocado Group

Alex Anousis, the Global Head of Digital Learning at Ocado Group, shares how our experience platform, XP, has revolutionised the employee journey at Ocado.

BAD insights

Whatever happened to augmented reality (AR)?