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When it comes to getting your message out there, for most organisations the problem isn’t a lack of technology or content. It’s being able to utilise these tools in a way that provides value for your audience, without hindering your business. When faced with the recurring complex and expensive challenge of updating their customer education site, our client reached out to BAD. Using our experience platform technology, XP, we were able to help our client create the centralised education platform they needed, while bringing control in-house to save time and money.
Global
Healthcare
6,000
Our client is a global healthcare solutions provider, manufacturing, designing and marketing medical products and services that are used in a range of medical facilities around the world. Therefore, it is crucial for the medical professionals using their products every day to be able to access high quality and up to date training.
This client had an extensive library of high-impact educational content, including webinars, instructional videos, and interactive courses. Their challenge lay in how their customers accessed them. They were previously using a multi-faceted, tiered approach to sharing their educational content. They had an external-facing website for generic content and sample training as well as an extended enterprise LMS where customers could sign up for more in-depth content and training.
Their external-facing site and LMS were incredibly limiting. The Education Team responsible for producing and managing content was unable to edit the site themselves, instead being forced to enlist 3rd party web developers to make even the smallest content change. This caused lots of frustrations, delays, and additional costs.
Working with our client to fully understand their challenges, we determined that they needed a way to centralise and simplify the way they distributed their external educational content. With a range of audiences, they needed a way to display different types of content with varying levels of access for each audience. They also needed to be able to support multiple languages. It needed to be easy to update – both from a regulatory and an engagement perspective – and to be branded so it’s easily recognisable as their site.
When it comes to getting your message out there, for most organisations the problem isn’t a lack of technology or content. It’s being able to utilise these tools in a way that provides value for your audience, without hindering your business. When faced with the recurring complex and expensive challenge of updating their customer education site, our client reached out to BAD. Using our experience platform technology, XP, we were able to help our client create the centralised education platform they needed, while bringing control in-house to save time and money.
Their external-facing site and LMS were incredibly limiting. The Education Team responsible for producing and managing content was unable to edit the site themselves, instead being forced to enlist 3rd party web developers to make even the smallest content change. This caused lots of frustrations, delays, and additional costs.
Time and cost savings
Regaining control over managing and updating content and removing the reliance on hiring third party web developers has saved our client a dramatic amount of time and cost. Requests for making changes used to take on average two weeks to complete and required additional budget to cover develop costs. They are now able to make changes instantly themselves, as and when needed.
Easy language management
Managing translated versions of the page is now incredibly easy. The Education Team can edit, launch, and maintain language versions themselves using XP’s in-built editing system, without relying on a third party.
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