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When it comes to getting your message out there, for most organisations the problem isn’t a lack of technology or content. It’s being able to utilise these tools in a way that provides value for your audience, without hindering your business. When faced with the recurring complex and expensive challenge of updating their customer education site, our client reached out to BAD. Using our experience platform technology, XP, we were able to help our client create the centralised education platform they needed, while bringing control in-house to save time and money.
Global
Healthcare
6,000
Our client is a global healthcare solutions provider, manufacturing, designing and marketing medical products and services that are used in a range of medical facilities around the world. Therefore, it is crucial for the medical professionals using their products every day to be able to access high quality and up to date training.
This client had an extensive library of high-impact educational content, including webinars, instructional videos, and interactive courses. Their challenge lay in how their customers accessed them. They were previously using a multi-faceted, tiered approach to sharing their educational content. They had an external-facing website for generic content and sample training as well as an extended enterprise LMS where customers could sign up for more in-depth content and training.
Their external-facing site and LMS were incredibly limiting. The Education Team responsible for producing and managing content was unable to edit the site themselves, instead being forced to enlist 3rd party web developers to make even the smallest content change. This caused lots of frustrations, delays, and additional costs.
Working with our client to fully understand their challenges, we determined that they needed a way to centralise and simplify the way they distributed their external educational content. With a range of audiences, they needed a way to display different types of content with varying levels of access for each audience. They also needed to be able to support multiple languages. It needed to be easy to update – both from a regulatory and an engagement perspective – and to be branded so it’s easily recognisable as their site.
Using all of this insight, we worked with our client to provide an innovative solution using BAD’s experience platform technology, XP, comprising of an external-facing landing page for top level content and sample training videos, that connected to their LMS to allow users to sign up and access more in-depth training.
Editability
At BAD we understand that lack of control over content means organisations must lean on costly and time consuming third parties to edit their web content. XP put the power back in their hands with a built-in editing system that allows users to create, edit and manage content themselves.
We helped our client get up and running with templates, cards and components branded to their organisation. Then, handed over creative control of site building, content writing and page design to their Education Team. Now, they can create digital spaces with ease, adding and removing pages and components, changing images, titles and the content links as they need. This flexibility also allows them to quickly and easily react to product and regulation changes across markets.
Languages and locales
Providing medical products and services in 120 countries across the globe means their educational content needed to be available in multiple languages. Since medical regulation differs across countries, they also needed to be able to personalise different content for users in different areas.
With different language and location requirements in mind, XP is configured to read a user’s browser language and present the appropriate language version of the landing page. Users can also manually select a language from the landing page UI.
Analytics
XP’s built-in site analytics, powered by Google Analytics, allows the client to securely measure user behaviour and access insights around user preferences, pain points, and areas for improvement. These insights help them make evidence-based, data-driven decisions to enhance user experience, optimise content, and achieve their business objectives for the landing page.
Looking to the future
XP has been designed to support scaling and changing client needs. Our client is not limited to a single landing page solution but are able to build as many pages and sections as the require. With no additional charges for number of pages or editors, they can engage new opportunities as they arise, from further HR, learning, onboarding, sales, event promotion or knowledge challenges.
Time and cost savings
Regaining control over managing and updating content and removing the reliance on hiring third party web developers has saved our client a dramatic amount of time and cost. Requests for making changes used to take on average two weeks to complete and required additional budget to cover develop costs. They are now able to make changes instantly themselves, as and when needed.
Easy language management
Managing translated versions of the page is now incredibly easy. The Education Team can edit, launch, and maintain language versions themselves using XP’s in-built editing system, without relying on a third party.
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