Skip to main content
A large UK Government department was able to uncover the true barriers to achieving digital maturity using BAD’s behavioural insight. Identifying opportunities to increase understanding, confidence and communication around the personal benefits of digital transformation, BAD was able to develop targeted, evidence-based strategies to upskill their workforce and embrace new technologies.
Global
Finance
200,000
Our client is a large department within the UK Government.
Our client wanted to improve digital confidence and capability within their organisation to take their digital maturity level from ‘emerging’ to ‘mature’.
They believed their main challenges were their out dated digital systems and a lack of time for training due to heavy workloads.
As technology continues to evolve at a rapid pace, organisations need to keep improving their digital capabilities to stay competitive, adaptable and resilient. Those with strong digital skills can more effectively leverage tools and platforms to drive innovation, improve efficiency, communicate effectively and make informed decisions. Strong digital capabilities also reduce the risk of security breaches and ensures a workforce is better equipped to tackle challenges and keep up with evolving regulations. Organisations that fall behind are then increasingly vulnerable to security breaches.
We took an in-depth analytical approach to investigate if issues around digital confidence were caused by systems and a lack of time for training, or whether there were any other hidden barriers at play. We applied mixed methods comprising qualitative and quantitative research, while ensuring a representative sample of employees.
We uncovered some surprising insights! Challenging assumptions, while the existing systems were less than optimal, this wasn’t the main barrier. Employees actually felt unheard and disempowered due to a lack of clarity and communication. They didn’t understand the personal benefits of digital changes and didn’t feel like they had consistent support. This paired with their full workloads meant they didn’t feel like they had enough time to commit to training, leading to overall negative feelings towards the digital changes.
A large UK Government department was able to uncover the true barriers to achieving digital maturity using BAD’s behavioural insight. Identifying opportunities to increase understanding, confidence and communication around the personal benefits of digital transformation, BAD was able to develop targeted, evidence-based strategies to upskill their workforce and embrace new technologies.
As technology continues to evolve at a rapid pace, organisations need to keep improving their digital capabilities to stay competitive, adaptable and resilient. Those with strong digital skills can more effectively leverage tools and platforms to drive innovation, improve efficiency, communicate effectively and make informed decisions. Strong digital capabilities also reduce the risk of security breaches and ensures a workforce is better equipped to tackle challenges and keep up with evolving regulations. Organisations that fall behind are then increasingly vulnerable to security breaches.
We'd love to explore the potential for behavioural science to inspire positive change within your organisation.
