Measurement is key
When and what to measure? Thinking about measuring the impact of your new onboarding experience after it has launched is too late. The key is to build measurement into your digital onboarding programme from the start.
Survey new hire employees
Survey users before the implementation of your digital onboarding programme. Ask questions that gather feedback on the new hire experience at your organisation. Use questions that ask "how much…", "on a scale…", and "to what extent…" for quantifiable data on behaviour, and use questions that ask about thoughts and feelings for data on sentiment and satisfaction. For the highest chance of a good response rate, surveys should not be onerous. They should be easy to access and quick to complete. Those completing it should be told of its importance – the opportunity to shape onboarding for new hires in the future.
Analyse user behaviour and interaction
Use an analytics tool to track and analyse user engagement with your digital onboarding programme. Seeing what users are interacting with and gathering their feedback on the experience will give you a picture of how each element of the onboarding programme is being used – what’s popular, what’s not. Over time, you can analyse user trends from the data you capture for a deeper insight into how the programme is being received. Analytics tools that allow you to configure data visualisations by role, function, country, and manager status will give you the most detailed insight into user engagement, sentiment and behaviour.
Get off to the right start
Starting your digital onboarding project with clear measures, user input and a way to track engagement will set you up for designing a successful, measurable onboarding programme. And when it launches? That’s the best bit. You’ll have the data to reveal evidence-based insights about its impact.
Our team at BAD creates digital onboarding experiences and tools that help you achieve your success measures.
Get in touch if you'd like your new hires to learn through immersive digital experiences.
