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  • Why BAD?
    • About us
    • Behavioural science
    • Meet the team
    • BAD in the community
    • BAD in the media
  • Problems we solve
    • Onboarding
    • Best practice
    • Compliance
    • Launches
  • How we solve
    • Cadence
    • Canvas
    • Partners
  • Our work
  • Blog
  • Contact us
  • Why BAD?
    • About us
    • Behavioural science
    • Meet the team
    • BAD in the community
    • BAD in the media
  • Problems we solve
    • Onboarding
    • Best practice
    • Compliance
    • Launches
  • How we solve
    • Cadence
    • Canvas
    • Partners
  • Our work
  • Blog
  • Contact us
  • Why BAD?
    • About us
    • Behavioural science
    • Meet the team
    • BAD in the community
    • BAD in the media
  • Problems we solve
    • Onboarding
    • Best practice
    • Compliance
    • Launches
  • How we solve
    • Cadence
    • Canvas
    • Partners
  • Our work
  • Blog
  • Contact us

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At BAD, we build custom digital experiences to train and change entrenched behaviours, unlocking potential, upskilling employees and fostering growth.

We do digital so you can do you!

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Changing behaviour
Innovation and behavioural science

If you work in innovation — whether in product development or service design

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Changing behaviour
The IKEA Effect

The IKEA effect describes how putting personal effort into something, in this case the construction of your furniture, can increase your perceived value of the item.

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Changing behaviour
Behavioural science in the design process

You know you need help with that change programme, but you’re not sure how you can use behavioural science in your design process. Read on…

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