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At BAD, we build custom digital experiences to train and change entrenched behaviours, unlocking potential, upskilling employees and fostering growth.

We do digital so you can do you!

About us
Behavioural science
Behaviour Change

About us
Behavioural science
Behaviour Change

Privacy policy
Disclaimer
Terms and conditions

Privacy policy
Disclaimer
Terms and conditions

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Changing behaviour

Innovation and behavioural science

If you work in innovation — whether in product development or service design

Changing behaviour

The IKEA Effect

The IKEA effect describes how putting personal effort into something, in this case the construction of your furniture, can increase your perceived value of the item.

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Changing behaviour

Behavioural science in the design process

You know you need help with that change programme, but you’re not sure how you can use behavioural science in your design process. Read on…

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