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behavioural science

close up of design team at table designing digital interactions, with abstract digital screens above
Changing behaviour

Behavioural science in the design process

You know you need help with that change programme, but you’re not sure how you can use behavioural science in your design process. Read on…

By Nick Murphy, 1 yearApril 29, 2022 ago

At BAD, we build custom digital experiences to train and change entrenched behaviours, unlocking potential, upskilling employees and fostering growth. We do digital so you can do you!

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close up of design team at table designing digital interactions, with abstract digital screens above
Changing behaviour

Behavioural science in the design process

You know you need help with that change programme, but you’re not sure how you can use behavioural science in your design process. Read on…

Read More »
origami animal model
Changing behaviour

The IKEA Effect

The IKEA effect describes how putting personal effort into something, in this case the construction of your furniture, can increase your perceived value of the item.

Read More »
abstract digital image of a creative and innovative thinking mind
Changing behaviour

Innovation and behavioural science

If you work in innovation — whether in product development or service design

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