Category: Changing behaviour

Behavioural science principles: tell stories

Here at BAD, when we design experiences, we tell stories that will engage people and demonstrate good practice.

Behavioural science principles: simplify messages

In this Digital Age, aka the Information Age, learning is available 24/7. But are we being bombarded with information that we no longer know how to process or even need to know?

The IKEA Effect

The IKEA effect describes how putting personal effort into something, in this case the construction of your furniture, can increase your perceived value of the item.

The COM-B model for digital intervention design

Companies spend a lot of time, effort and money on recruitment and onboarding. Recruitment firms can charge anywhere from 3% up to 25% of an employee’s salary. However, that’s not taking into account the internal time spent on recruiting and sales training.

Neurodiversity in the workplace

We all think in different ways. In the workplace, a wide range of talents is advantageous.

Motivated learning and behaviour change

Motivation is personal — we do things for different reasons and the ideal scenario for lasting behaviour change is when we choose to do something for our own personal reasons.

Sustainability in the workplace and the B=MAP model

Going green is a red hot topic in the business world. In recent years …

How to introduce behavioural science into your business.

If you’re intimidated by the thought of introducing behavioural science into…

Stress in the workplace and the B=MAP model

Employee stress contributes to the largest segment of lost days due to sickness annually.

Behavioural science in the design process

You know you need help with that change programme, but you’re not sure how you can use behavioural science in your design process. Read on…