Behavioural science principles
System 1 and System 2 Thinking
The notion of System 1 and System 2 thinking has been a cornerstone of the literature and theory on decision making since its development.
Behavioural science principles
Behavioural science principles: peers and experts
Have you ever turned to a peer or expert to inspire you to try something new, think differently, or change your behaviour?
Behavioural science principles
Behavioural science principles: social norms
Most of us would like to think of ourselves as free thinkers and individuals on our own paths, regardless of what others are doing. But are we really?
Behavioural science principles
Behavioural science principles: stand out
We include Stand Out in our behavioural insights mantra, so that we create a learning experience that people feel good about.
Behavioural science principles
Behavioural science principles: commitment
Even if you make a commitment to do something, you might not always stick …
Behavioural science principles
Behavioural science principles: achievable actions
When an organisation goes through a transformation, there’s a list of actions that underpin changes, how do we make these achievable actions?
Behavioural science principles
Behavioural science principles: provide feedback
We should give people feedback on their performance as they go.
Why? Feedback allows people to determine if they should re-evaluate their understanding or behaviour.
Behavioural science principles
Behavioural science principles: cut it out
It would be lovely if someone could just remove anything irrelevant. When we cut it out we omit anything that isn’t essential to carry out new actions.
Behavioural science principles
Behavioural science principles: smooth out the learning experience
When it comes to designing a learning experience we need to smooth it out to reduce friction costs that get in the way of behaviour change.
Behavioural science principles
Behavioural science principles: personalise content
In learning design, when we personalise content, we are enabling or anticipating the jobs our user has to do with the content we have.