BAD celebrates Amex GBT being awarded Compliance Program of the Year
Best at Digital is delighted that Amex GBT have been recognised for its outstanding work on compliance, being awarded Compliance Program of the Year at this year’s Excellence in Compliance Awards.
A well deserved win
It’s a well-deserved win, as Amex GBT has continued to evolve and enhance its compliance in the face of a variety of challenges, including COVID-19, the war in Ukraine, and a global economic slowdown.
Having worked with the corporate travel management company for a number of years, BAD is familiar with the level of importance Amex GBT place on maintaining trust and providing the highest quality of service for customers. Remaining committed to this has helped them overcome environment hurdles while ensuring compliance is front and centre. BAD is pleased to have been able to collaborate with Amex GBT in the design and development of its compliance learning campaign to best address this.
Working closely with Amex GBT’s learning team to truly understand the challenges, goals and audience, BAD designed and developed a bespoke digital campaign of learning modules, video explainers, and comms, delivered globally, in 16 languages for GBT’s 18,000 employees. The design process was driven by evidence-based behavioural science, utilising techniques to make the content as engaging and effective as possible, while supporting long term positive behaviour change.
A key takeaway from Amex GBT’s success is that having a strong leadership team and compliance program in place can help an organisation to navigate tough times. Fostering a safe environment and ensuring compliance is embedded throughout the business can help employees feel confident and supported in their learning, leading to better outcomes overall.
